Put simply; guest blogging involves posting on another blog as a guest. It is a way of contributing content to another person’s blog while getting an external backlink to your blog for broader exposure.
Guest blogging is all about networking and building relationships with other bloggers. These new connections prove helpful in the long run. Bloggers are influential people, and the publications on their blogs comprise a large part of the conversation in the internet market.
Guest posting allows you to know more and more people, and when bloggers share your post on their social media, it widens your social media reach.
Prior many years, in 2014, Google’s former Head of Web Spam, Matt Cutts, had something to say about guest blogging, probably we are familiar with. This is what he said.
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.
Matt Cutts, Formerly Head of Web Spam, Google
However, after eight years of what Matt said, guest blogging is still a top link-building technique.
Several people use guest post services to build the right strategy for building links pointing to their site. On the other hand, guest posting creates high-quality links with high domain authority and a low spam score. Moreover, you need to steer clear of low-quality guest posting on low authority sites or using spun articles.
High-quality guest blogging is a highly effective technique. It not only works well, but it helps build top-quality website links. Following a few best practices also help you go for a perfect and polished guest blogging process. Now, you must understand how to publish a great guest post on your blog.
There are three aspects you will have to focus on while making efforts for top-quality guest blogging. Find top-quality blogs where you can publish your articles.
- Writing high-quality articles fast.
- Earning backlinks even when things are not in your favor.
But, here is what you should be highly concerned about.
Getting referral traffic from your blog posts can be a significant task. You need to spend quality time creating valuable posts. This is the best way to ensure that people spend time reading your posts. That’s why you need to spend effort and time creating top-quality guest blogging posts to get meaningful referral traffic.
But, it was possibly an indicator to contain the wrong practices.
You need to understand a few ways to handle guest blogging successfully as if you do not understand things that you carry out, you won’t be able to make the most out of your guest blogging.
Guest blogging, when done right, brings you exceptional benefits such as:
- Gaining traffic.
- Getting in front of your audience.
- Boosting your SEO ranking.
- Cost-effective work.
You can gain a lot of traffic, but you also need a relevant audience. Plus, you need to build credibility and authority. If you have created a high level of credibility and authority for your work and chosen a reputable site where readers are getting value from your content, it will safely give you lots of traffic.
Publishing on high-authority blogs means that your post will rank higher in Google as it is present on an authority website. If you want to get email subscribers and traffic from guest blogging, you need to consider several parameters. Here are several methods to get the most out of guest blogging.
Find Out About Your Customers?
Understanding your audience is the most important thing to know about guest blogging. There are so many ways to understand who your target audience is and ways to understand their requirements.
Do you want to target small business owners or the youngsters in New York City? Always consider who can derive the maximum value for your content, services, and products. You need to strategize according to the audience in the buyers’ journey funnel. Are you writing for prospective buyers whom you need to make aware of your service?
Are you going to write it for people interested in buying what you sell, or are you writing for people who have decided to purchase but just need a final push? Moreover, you need to create a buyer persona. This means you need to know what is:
- Their age group.
- Their social status.
- Educational status.
- Business or work profile.
- Their interests.
And anything else which creates interest and value for what you are selling.
As you spot your customers, you need to know your target audience. Find out what your customers like to read and what places they visit. You need to dig out sites in the same niche as your products, services, and content. Also, find ways to develop what your customers will be reading.
Customer Development Interviews
Ask your customers directly about what they prefer. Find out from your customers about what they want to read in your next guest blog. Here are a few questions you can ask to find out what people want to read.
- What are your favorite blogs?
- What are your favorite news sites?
- What kind of news and educational content is connected with your industry?
Search on Google
Use Google and other search engines to find out the words and phrases your customers like to search for. No wonder you are offering great products or services to customers; presenting them equally well on the internet is important. Your customers will be your best content marketers as they spread the word about your business both online (through shares and mentions on social media or other platforms) and offline. Make sure that you are searching using terms that your audience uses. Use tools like Google Keyword Planner, Ahrefs, and SEMrush to find the same.
Fish out the Right Keywords for your Webpages and Blog Posts
Finding the right and relevant keywords is of utmost importance to enhancing your website’s value. You must update top-quality website content and create SEO-friendly blog posts. These tips and tools will help you understand the different terms related to your keywords.
What Is a Keyword and a Related Keyword?
A keyword is a correct term or phrase describing your webpage content. It is vital to use the primary keyword and other keywords related to the primary keyword in your content. In other words, you need to go for semantic keywords or synonym variations of your primary keyword.
Uses of the Keywords
- The proper use of keywords on a webpage must represent your webpage’s content so that search engines can comprehend your page better for classifying and ranking it well.
- Marketers also understand keyword variations allowing searchers to find the content related to a certain topic. Marketers must also use variations of your primary keyword or use other phrases for your pay-per-click ads (PPC) campaigns.
- Keywords are an essential tool to uncover the suitable topics you can write about. Writers and publishers can find out what they must write about to draw their customers. Moreover, keywords also help us find out what other bloggers have written.
A primary keyword helps you identify other keywords and phrases for attracting search engines and facilitates the creation of editorial calendars for consistently performing well in search engine marketing. You need to find ways to dig out the keywords and key phrases related to the primary keywords. How? Here are several tools that will help you find the right keywords for your guest blog posts.
Tools to Find Related Keywords
Several paid and free keyword search tools are available at your discretion to help you to find the right keywords.
When you need a top-notch keyword tool that suggests you an extensive list of terms related to your primary keyword, Ubersuggest is the best option. This tool offers you suggestions of the phrases that should follow and be related to the primary term.
For example, using the keyword “coffee,” Ubersuggest will present before you the phrases that will start with the word “coffee”. Right at the top of the report, you can find suitable suggestions. It will also expand into the list of recommendations for every number and letter following the primary term.
As you find related keywords in this way, you will also get content ideas and topics related to the keywords’ suggestions. Google Related Searches are directly associated with your keyword to input your phrase search.
A highly straightforward method to go for related keywords is going for a Google search. Input your primary keyword, and you can then find the “searches related to” the primary term as you scroll down.
Google gives valid results in a list whereby users can do it in a list of suggestions for essential keywords and phrases to provide you with better information.
Things to Keep in Mind
Most of the time, Google’s searches offer you suggestions related to phrases that users in your location use. Some suggestions may be from a very early time. This means all suggestions may not be relevant. You need to choose and use them diligently.
Alexa Keyword Difficulty Tool
It helps you discover qualified and targeted keywords. Alexa’s Keyword Difficulty Tool is an excellent tool for keywords that help improve performance scores. This tool also lets you find highly suitable keywords to help you create strong content.
This tool requires knowing the primary phrase and generating a report of valuable keywords according to relevance. The keywords’ popularity score tells you everything related to the frequency people search for keywords. The competition score also tells about the different difficulty levels to rank a keyword according to its qualifying terms.
You need to create content that ranks you well and can bring a top-quality audience. It allows you to find the best phrases that are popular and have a low competition score. These terms let you create content in the future with the keywords present in blog posts.
Alexa Competitor Keyword Matrix: Competitors’ Keywords.
Alexa’s Competitive Keyword Matrix also helps you find the most competitive keywords. It helps you compare nearly ten websites in one go for displaying keywords that will perform the best for each site.
It serves you with the correct information for finding keywords your competitors use for creating their plan of action. Also, you need to take care of all the keyword gaps, making it an excellent opportunity for you.
Using Related Keywords
Keyword discovery lets you find the other keywords that can improve the value of the SEO strategy and content. Make sure that you use all such top keywords in your blog posts. Always plan each of your guest posts in this way-Find one primary keyword and four to five related keywords relevant to the page’s context and content. Use each of the related keywords at least once in every post. Also, try to use the primary keyword and related keywords in:
- Your post title.
- Page’s meta-description.
- SEO title.
Other Benefits of These Keywords
The related keywords also serve as an inspiration to help you to add more content. You need to go for phrases related to the site’s primary keyword. Based on whether you must go for high-performance, low-competition keywords that will be used as the primary phrase in content creation.
Use all the related keywords in your PPC campaigns. Determine the terms your audience uses to find the topics related to the primary keywords you must incorporate in your campaigns.
These tips will help you find the related keywords for improving your content’s value and user experience to give you more ability to improve your chances of appearing on the initial search engine results pages.
However, Google Keyword Planner is a great tool to start your search for the right keywords and phrases. As you input the primary business idea, the tool will show you the keywords data alongside the monthly search volume. It also gives you suggestions for several relevant and popular search terms.
Audience Intelligence Tools
Having an audience email list and a social following gives you a great deal of information on your audience’s reads.
Analytics.twitter.com is a simple, free, easy-to-use audience intelligence tool with a “Followers” tab. Again, you can find out what your audience likes and the websites they are following. It also gives you an idea about the sites you need to pitch for guest blogging to reach out to the same people. The best guest post services always utilize the best audience intelligence tools to carry out the job of getting a post published on a valuable site.
Now, you have a few blogs on your list. Such people may have their blogs. You can also start creating a new strategy to pitch your blog posts. Such a strategy ensures that your followers will be within the target customer segment. Moreover, there is a considerable deal of spam on Twitter. You must carry out qualitative due diligence for these sites. (Hint, check the DR/DA spam score with relevant tools such as Moz).
Followerwonk is a tool that allows you to search Twitter bios using target keywords. It ranks influencers as per the level of their influence. Check if they have blogs accepting guest posts.
Great Content Which Stands Out
With millions of copies being churned out every day, it is necessary to create great content which stands out. This is what can truly give value to your audience. It is vital to understand things people like to read. And this is also the most critical step. But, how will you find it out?
You must look at the questions your prospective customers are asking. If several people ask a particular question, there is a greater chance that a large part of the audience would like to learn more about it.
Another tactic is creating great content by solving a problem that you have. Find out what information is valuable for you if you are in the shoes of your potential customers. As you understand their concerns, you will know what problems they face, which will help you create content that solves their problems. Additionally, go for content that you want to produce. It would be similar to writing content that you wished you had. Did you need to read a book, a blog post, or see a video course when you wanted to find solutions to the challenges you are facing? Proceed similarly.
Network and Build Relationships
Apart from writing great content, you also need to have top-notch connections. It’s about how well you write and about the people you know. Do you have referrals to give to an editor so that they can feel motivated to publish your content?
Whenever you find an opportunity to collaborate, make sure you do. You never know whom you will connect with during the next hour. Keep in mind that an opportunity may be just one person away, and you never know who that person is. For example, if you meet an Editor-in-chief of a valuable online magazine like Forbes in one of your workshops!
Pitch, Test, Track, Repeat
If you do not have the right connections, it doesn’t mean that you cannot find other ways of guest blogging. One of them is sending cold emailing the editors. This is the most popular mode of communication for pitching guest posts to bloggers present in your niche.
To understand where you can get published, you must check the sites that can give you a great return on investment (in terms of traffic and DR first). For this, you need to test, track, and repeat.
Stretch out to possible blogging sites as much as you can. Consistency holds the key to success with this technique. You might feel nervous while sending your pitch to huge or very reputed websites. But you need to do it anyway. Don’t fear rejection. It’s just a part of success.
Remember, “If you aren’t getting rejected daily, your goals aren’t ambitious enough.” – Chris Dixon.
Naturally, your guest post is rejected if you aim for big sites. Besides making great content, you also need to learn to make a brilliant pitch. Let’s check how you can do this.
How to Pitch
Every pitch needs to be done differently depending on your website, the topic, and your relationship. However, most of them have similar processes. For example, few websites also include instructions. You need to follow them if you require the bloggers to take you seriously.
Here are a few key elements you must include in every pitch
- The beginning and the end of the email must be clear.
- Tell about yourself while stating your accomplishments to build authority, rapport, and social proof.
- Specify the article to anything related to it, and specify why you consider it highly valuable.
- Link it to the entire post on your Google Drive.
Valuable Content Requires You to Master SEO
SEO may be complicated, but this may not be a fact. Understanding the SEO basics is vital if you take your blog seriously. Moreover, content is the most important thing to take care of when maintaining your blog.
Google’s algorithms change every year. But, they are something valuable and also make the content rank better. Keep in mind that people use Google to get helpful and highly relevant information.
Keyword research is helpful and needs to be done consistently for maintaining relevant and valuable guest post content. Also, you need to focus on your website’s content. As you do this consistently, Google can take care of the rest of the thing to bring forth your on-site and off-site content in front of the right audience. You need to publish your posts to:
- Get more traffic.
- And achieve a higher engagement.
- Use opt-ins to enhance your Email List.
Increasing your email list won’t only help you to get more sales and traffic, rather it also helps you to publish on the most reputable sites. It’s worthwhile to understand how you can make people sign up to be on your email list.
First of all, think about the email lists you want to subscribe to. Isn’t it because they send you valuable emails?
It would be essential to give your readers something valuable to like to sign up. For example, you may offer a free ebook, a list of top 10 resources, or a 3-D video tutorial.
You need to build contextual links within the guest post or create a great byline. Offering something valuable to people increases your chances of making them sign up with you and increases your conversion rates.
Striving to offer something valuable to your audience helps you to serve them better and keeps them engaged and interested.
Don’t Do It All Yourself—Use Software Tools.
Several tools can prove helpful if you want to save time to give you better results. This makes everything so much easier. Below are some of the best tools.
- Sumo: The social share buttons again drive a lot of traffic to your website, along with the use of pop-up windows for collecting the email id and other valuable information.
- MailChimp – MailChimp WordPress plugin displays your email opt-in box for every page of your website. It helps you to build your email list for sending you refined emails.
- ConvertKit – ConvertKit squeezes pages to create opt-in forms, which may be embedded in the blog posts for giveaways that also help to boost your email.
- Buzzstream – Its automated tools let you research link prospects to carry out campaigns.
1. The Best Way to Find Guest Blogging Opportunities
Some of the basic search operators you can use include opportunities like these:
- [your_topic] “write for us”
- [your_topic] “become an author”
- [your_topic] “guest post”
- [your_topic] “guest article”
- [your_topic] inurl:contribute
In some way or the other, you will be able to scrape search results for all your search queries.
Also, merge them to do away with the duplicates. Pull the SEO metrics of all of the blogs you find in this way to understand their value.
A Lot of Effort
With everyone following the same process, others also have the same opportunities to pitch. So, the bloggers are likely to get a similar pitch every day. With loads of pitches, they may simply want to ignore your pitch.
How to Overcome this Issue?
You need to think of unique and valuable ways of tapping unique guest blogging opportunities (in just 60 seconds). Tools such as Content Explorer (Ahrefs) are used for searching web content exclusively. You need to run it on your vast database of around a billion pages updated daily.
Content Explorer displays the list of web pages only if you enter the right word or phrase.
For example, using the word parenting, here are various results that you can get.
There are only a few pages with “parenting” in the title tag. As you open up your search for including the pages having the word “parenting” present anywhere on the page, it renders you more than 800K results!
But if you look at the list of articles going beyond the mention of “parenting” in the title, you will need the list of individual blogs that allow you to write about the topic. To understand the same, checkbox the option of “one article per domain.”
Now, as you come down from 90,195 to 26,248 pages, you have a clearer picture of blogs you can pitch. As you proceed to move towards “Export,” it gives you a list of 26K+ websites where you can pitch guest articles (you can write about “parenting”).
It’s not possible to find the best prospects in a bit of time just by scraping the articles in Google results. Carrying out things with white-hat manually, you won’t need a lot of prospects. So, what is the right solution? Always apply the “Domain Rating” filter.
This narrows the things to give you a list of blogs you want to pitch, becoming highly comfortable.
Many people consider that the low DR score only shows a “toxic link.” However, this is not the truth. Domain Rating (DR) is connected to the link popularity of a given website. It won’t tell you if you have a lot of spam on your website or if a link can damage your ranking.
If you go for a “PageRank” formula based on a page, it would show that a strong page can give you a link on your domain even it is weak and the opposite is also true. Seek links from high-DR sites. Follow this practice if you want to get highly powerful pages. Few low-DR sites will get more popular in due course of time to reach a higher DR to make your link highly valuable over time. In the end, you must refrain from publishing guest articles on low-DR blogs.
In the case of a very small niche, Content Explorer displays just less than a hundred articles having the target keyword.
Focus on finding the relevant keywords. Go for broader choices when things aren’t going well For example, while pitching for the right guest post opportunities, you need to search for keywords such as:
- Link building;
- Keyword research;
- Anchor text;
With fewer prospects in the niche, go for broader queries to find out about mentions such as:
- Content marketing;
- Startup marketing;
- Digital marketing;
- Growth hacking and more
In such a case, another good strategy is going for a “market overlap.” For example, if you have a fitness niche, you may think you only need to consider going for guest posts connected to fitness-related blogs. Hold on. Even in seemingly unrelated niches, you can find some kind of overlap. For example, choosing the topic-How to create a DIY Home-based Gym?
When you move with this approach, you might never run out of guest post opportunities. But, you have to find out if these blogs accept guest articles. Using Google search operators helps you target blogs with the “write for us” section. Having this section means that you surely understand that they accept guest posts.
But, in some instances, the website owners do not specify if they are accepting an article. But, they will readily take up your article for publishing on their site if it truly offers something valuable.
This means that you must not limit yourself to just “write for us” blogs for writing your content. If you have great confidence in your writing style, reach out to various relevant blogs so that your posts will get accepted and published on them. If you want to get a high-quality post published on the top site, taking help fo the top-notch guest post services can help you with the same.
2. Ways to Write High-Quality Guest Articles in Lesser Time
Finding new blog topics or ideas for guest posts is a challenging task. Though you may enlist a few thousand high-quality blogs in a spreadsheet, the next challenge will be to go for thousands of top-quality article ideas.
It’s not hard to fish out a few guest post ideas. But, to scale things, you need to generate one great article idea every day of the week. If finding guest post topics is hard for you, you need to use specific copywriting techniques. We’ve put forth three of them.
a) The Robin Hood Technique
You can use Ahrefs Content Explorer in many ways. For example, you may find out blogs in any niche.
How To Do This?
Fish out the top-rated and lesser-known blogs using the Domain Rating (DR) metric.
The popular and high DR blogs have a lot of great content. On the flip side, the less popular blogs do not have any top-notch content. So, you can fish out top-notch content ideas from the best blogs for offering them to lesser-known blogs.
The less popular blogs may be more than ready to publish your content to add value.
Remember, you need to get top ideas and inspiration. You do not want to copy and paste the content.
b) The Splintering Technique
Comprehensive guides such as the guide to link building are long content with several parts. Looking at all the chapters helps you find the topics you can pitch for your guest posts. For example, this link-building guide for beginners is a humongous task that is divided into four big chunks. As you look into this guide, you will find several chapters with essential topics. You can get ideas for your content based on those topics.
When you consider the different types of readers at several levels of the buyers’ journey, it will help you choose the topics for the same accordingly. Understand how you can proceed with the same. Breaking this article into several pieces can give you so many standalone articles. You can submit the pieces of the articles into guest posts.
From a large guide, it is possible to extract so many sub-topics with a limited word count. It means that you can get high-quality and unique articles published across various channels.
But, to write individual articles on all of the sub-topics, you need unique and high-quality articles you can publish at any place. Moreover, coming up with guest posts on sub-topics derived from such broken-up pieces wouldn’t be hard.
As you have already worked hard on writing the entire guide, writing about minor sub-topics would be a breeze. You will be ready with excellent content in a short time.
c) The Perspective Technique
The third approach to finding guest post topics is writing from the perspective of all your readers. You may have several readers belonging to various parts of the buyer’s journey or belonging to various niches or categories. Also, when you need to write on the same topic, you can do it from several perspectives.
If you do not already know these topics, you may get an idea for the same.
You can create unique variations for every guest post idea for changed perspectives. This makes it easy for you to create several versions of a guest post instead of going for entirely distinct topics that will consume a lot of time.
With these three ultimate techniques, you can go for the best guest blogging workflow:
Overall, you can take to content ideas in three main ways.
Earning Links: The Real Scenario
The picture may look like a cakewalk with this information. But, things are different when you begin to take action to pitch your guest articles to various blogs. Because what you find is too many hurdles to cross before achieving what you want.
You might be disappointed to find that bloggers are rejecting a few of your top-class guest articles. They may take a lot of time to publish the same, for example, weeks and even months.
Other times, they may remove the links from your article without telling you.
The most disappointing thing is when you all your links, but they do not make a difference like what you had expected. However, there are different ways to overcome these hurdles.
1. Invest in Getting High-Quality Content
The hack has been listed as number #0 as it’s so crucial. Guest blogging is a critical link-building tactic to help your writing get published on the best blogs while giving you credit. Keep in mind that guest posts will directly violate Google’s quality guidelines.
Buying or selling links pass PageRank, which lowers the search results quality. Going for link schemes will violate Google’s Webmaster Guidelines, which negatively impacts the site’s rank for the search results.
Bloggers who are serious about their reputation will never publish an abysmal article, even if you pay them. But, some may do it. However, without quality content, you do not get credit for the same. Without focusing on quality, you may not get your publication on even smaller blogs.
Moreover, as you build a great portfolio with several articles on top industry blogs, it will help you proceed faster. Your earlier publications will also be like a “social proof” of your outreach emails. This will help you get the approval of the bloggers, even the ones that are known to decline the posts. Invest a little time into creating quality content for making the further process of getting good outcomes.
What do you need to think about?
If you are familiar with Google’s Web Spam team’s manual actions, you need to understand the risks of publishing low-value guest articles at scale. You should never go for spun content or take to publishing content derived from low-quality contempt writers. However, content may still not be of good quality even other than these extremes.
Publish top-quality guest articles is your priority. Then, leave it to Google to decide and review your link profile manually. You do not have any chance to see things from far is incorrect. Additionally, publishing mediocre or bad articles gives rise to suspicions and leads to penalties.
2. Pitch More Blogs Than You Can Handle
Just as you publish your first guest article, you will realize that it won’t happen in a day. Publishing a guest post is not on the top of the blogger’s to-do list.
While they take time to reply to you, ensure that you pitch some other bloggers in the meanwhile.
It’s not about pitching a different article to them. Pitch the same article which you have promised to the first blogger. That’s why, if the first blogger does not accept your submission (or just doesn’t reply), it won’t matter to you. With so many other bloggers eager to publish it, you don’t have to bother much.
However, it may be a coincidence that the first blogger may also reply positively. This will be great. Just tell them this fact.
“As you did not respond for a few days, in the meanwhile, another blog accepted this article idea.
Assure them that you will soon be coming up with more ideas for their blog.
This can also make them eager to accept your next pitch as they now understand that other bloggers also want to publish your guest posts. It proves that you were making great pitches.
It is advisable to pitch the same article to nearly 5–7 blogs. Offer the article to anyone that replies first (or the one with the most impressive blog in case you get multiple replies).
This is the right way to create the queue of bloggers for your guest post.
3. Link to the Other Published Guest Posts
Many blog owners do not want to get a lot of outgoing links. They will discriminately give them to just highly deserving websites.
Some bloggers may think that your site can rank higher by not linking at all. Other bloggers do not like who will take money from SEOs to publish their blog.
Few bloggers may remove the links from your published article without informing you. You can keep a tab on the same as you use tools such as Ahrefs Alerts.
Bloggers do not like that you want to link to web properties. However, they wouldn’t mind if you are linking elsewhere.
Also, keep in mind the PageRank concept? The more the number of links pointing to a page, the stronger is the link you get from that page.
When you have lots of live guest articles that link to your website, you can build something known as “tier 2” links to them. But, how? As you link to them from the other guest posts, it increases the strength of tier 1 links:
But don’t stop here. Reach out to the blog owner to explain that you’ve given them an excellent backlink from a top-quality blog. Though you will like this great, they will indeed consider it as a favor and would like you to return the favor in the coming time.
Also, link out to the people in the industry that you will love to connect with. Reach out to your target demographics to tell them about the link. Building bonds and value upfront helps you to catalyze making top-quality relationships, especially when you do not want to get anything in return immediately. Moreover, if you want to write and publish a guest post later for their blog, they are quite likely to say “yes.”
4. Write for Blogs that Haven’t Ever Linked to You Earlier.
It’s undoubtedly easier to take another guest post on a blog where your post has already been published. It may be easier to convince a blogger that has already published your work.
But, growth often lies out of the comfort zone. You should leverage the benefits of becoming a regular contributor to an existing blog. As per the usual SEO, what you need is another link from the same website that has a lesser weight than another link from another referring domain.
Most SEOs prioritize link building from several referring domains making it easier to go for the Content Explorer. Searching for the word “parenting” gives you a list of more than 26k articles.
So, how do you understand the sites which have never linked to you earlier? Just as you highlight the feature of “unlinked domains”.
When you enter your domain, it highlights the sites which still need to link to you.
If you want just the list of such sites, what you need to do is hit “export” and choose “only the highlighted unlinked domains.”
This helps you discover opportunities to get the links from new referring domains.
However, also understand how steadfastly you must apply this idea. How often should you stop accepting the offers to write another guest post for the same site?
Well, Google’s PageRank also requires you to look at the backlinks between the pages and not just the websites. Do not wholly leave the opportunity to become a regular contributor to a top-notch blog! Just ensure that you do not link to the same pages from every new guest article on your website.
5. Rewrite Your “Author Bio” Once in a While
Think of this as a piece of SEO advice with a touch of common sense. When other people find the same author bio description for the group of links, even if they come from different sources, you lose your capacity to draw attention. Highlight several aspects of your work or personality in other author bios. The variation adds interest.
So, it surely makes sense to have links from other pages which have different versions of your author bio once in a while. Having the same author bio on every page can be detrimental, and it can make Google treat these links as unimportant.
Things You Need to Understand
Treat Dropped Domains and Private Blog Networks Cautiously
While searching for blogs for guest posting and link building, you are likely to run across blogs built on PBNs (Private Blog Network) and dropped domains. Typically, SEOs purchase dropped domain expired domains with a great link profile. But, the mistake they make is adding low-quality content for selling the links. You need to be cautious about getting links from such an SEO, especially whose most crucial concern is selling more links.
You may buy an old and expired domain for your SEO requirements. However, you need to work hard to make it your authority website. Also, you need to ensure that the old links do not affect your site’s rankings.
Overall, PBNs (Private Blog Networks) are websites (which are sometimes in thousands) and were built privately (it means that Google should not come to understand that they have a single owner). The PBN’s goal is to serve as a backlink source for the primary website. SEOs could be building these networks to break Google’s Guidelines. But, Google knows its job well. It knows how to find and penalize the PBNs.
Remember, all websites are not what they appear to be. Therefore, it’s necessary to review a website’s backlink profile and its earlier versions using a Wayback Machine.
Ways to Filter Out Low-Quality Websites
It’s necessary to spend a lot of time auditing a website’s quality. There’s every possibility that you may be looking at the wrong websites. What you need to do is critically examine the various aspects. You need to check the different quality options for the same.
You must consider things to audit a website or a link provider.
1. List of Websites
PBN and Dropped Domain owners possess a huge list of websites with similar IPs. They will ask you to pay for publishing your content, accept it regardless of its quality, just let it clear the Copyscape plagiarism test.
If a webmaster tells you about a huge list of domains they control, they’re not the types of sites you want to approach.
2. Domain Name and Domain History
Always review a new website under its domain history. Check its domain name in the first place. The best websites have appealing and understandable domain names.
Secondly, check the historical backlink profile of the website with a backlink checker like Majestic. Thirdly, review the website using the Wayback Machine.
Valuable websites always receive decent traffic. Get links from websites to cater to your real audience. The best way to find out how a website is by performing its search is to request access to Google Analytics and Search Console. Typically, it may not be possible, so you can go for tools like SEMRush or Ahrefs. SEMRush helps you to compare a traffic change for the release of important Google algorithm updates.
Good websites must be visible in SERPs (Search Engine Results Pages). It doesn’t mean they should be on the first page, but they must be clearly seen in the top 50 SERPs for essential SEO keywords. If the data seen in the tools aren’t adequate, you can manually check the rankings of a few of the published posts.
If you haven’t checked your website’s backlink profile or its domain history, make sure to do it before pitching your site.
A good website needs to have a good link profile. Do not be taken away either through dropped domains or a PBN. Ahrefs is the best for counting the live and disappearing links.
Moz’s DA (Domain Authority) is a solid way to test your website’s authority.
Another way to get a great website is to check if Google has site links to maintain the domain search query. Over time, you need to check the best websites without feeling confused about young and quality websites (personal blogs), which may lack a strong link profile.
How Does Guest Blogging Improve SEO?
Guest blogging impacts your site’s SEO, especially when it needs a good link profile. As you contribute to new sites, you can secure new links from new websites to contribute your post. Backlinks are an essential ranking factor in search engine optimization, and they also have a great future.
There are a few aspects related to how Google gauges a link. They include a domain and page rating where a link is placed—getting link placement on a page alongside its anchor text which is the clickable part of the text. You need to find out how to use the links you’re earning from guest blogging to improve your SEO strategy.
You must aim to get a normal link from blogs. However, do not surpass a few nofollow links from valuable resources in this process.
Ideally, you need to place the link in the body of the article. It requires being relevant to the context and also supporting the article. Guest posts have a biographical paragraph that tells everything about the link’s background and your company. The author also includes the link for explaining the experience in the bio. You need to ask the blogger to get a link in the article’s body, especially if it brings value to the reader and makes sense in the context.
Why is it Essential to have a Link in the Body?
This creates a highly natural link for the reader to the website and supports your post. It’s also better for SEO but likely to get the readers’ clicks.
Anchor Text in SEO anchor text in a link involves hyperlinking of the words.
Here is the html used for link creation:
<a href=”https://backlinkmonks.com/services/link-building-services/guest-posting/”>This is an example of anchor text.</a>.
Here are a few examples of anchor text.
The different types of anchor text include:
- Branded: Your brand’s name, page one power, SEO expert Company India or seoexpertscompanyindia.com.
- Keyword-Rich: It can also be a specific keyword you need to rank for, such as “link building agency,” link building service, and “link building company”.
- Partial Match: This is a part of the specific keyword you need to rank for including “SEO experts company India is a link building firm or this company specializes in links and more.
URL: The entire or partial page URL, such as https://backlinkmonks.com/services/link-building-services/guest-posting/
- White Noise: It includes words such as this, here, that, link, click here, etc.
Anchor text informs both the search engines and users about what the page conveys. If it gives the right message, it will significantly impact rankings. For instance, if you require a page to rank for ‘social media marketing on Google, you must build many links with this particular anchor phrase that points to a specific page.
But, this is not so straightforward, like including your keyword in every link, as Google can perceive such link acquisition efforts as manipulative. Also, all people may not be using the exact anchor phrase to link to your page. You need to build links with the natural profile of the anchor, so these links should not be SEO-focused. A straightforward way involves building links that make sense and add value to the context. While building such links, do not use the exact anchor text repeatedly.
Adding Keyword-Rich Anchors-How Many Should You Add?
SEOs do not understand the specific equation of Google’s algorithms, but they just know about the principles. No SEO company can offer the exact formula for how many or what anchor phrases are required for high rankings.
But, for being on the safer side, it is believed that you must keep keyword-rich links no more than 20% of all connections. Maximize the effect of anchor text to build links by analyzing your current link profile for the entire site involving the usage of the anchor text.
It lets you build a natural and diverse profile using various link-building activities (such as links from forums and Q&A websites). Reputable guest post services take care of all these aspects while creating backlinks for your website.
Guest blogging is a great technique to earn top-quality backlinks. It takes a lot of effort and time, but it is worth the while in the end. You will need a dedicated team to take care of your efforts for building top-quality backlinks.